The ADDIE model for instructional designers is a familiar framework from which to start the design of a video segment. In this post, I will focus on the “A” or Analysis phase as it relates to video planning and production. The Analysis phase is an opportunity for you to educate yourself about the content, the audience and the individuals who are important to your audience. As you conduct your analysis activities, identify interview candidates and topic areas that may be supported by video. I generally consider the following when conducting analysis research and SME interviews:
- Who is the audience and with whom do they identify?
- Who can best tell the story about your content?
- What person or persons do Learners most respect as subject matter experts or leaders?
- Will these individuals agree to appear on camera?
- Where are the individuals physically located?
- If they are remote, do they travel to your location for meetings or other events?
- If you plan to conduct interviews with SMEs or Learners to collect other analysis information, is it practical to record a portion of the interview on video?
- Are there other activities related to the content that would be helpful to show with visual media? For example equipment operation, people working together and other related scenes.